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How to find jobs

Social media

Chances are that you are already well acquainted with social media - although using it to find a job may not be something you have tried before. 

As more and more companies use social networks, their pages can be excellent places for finding information about how the company works and who works for them. Gaining this insight is essential to help you stand out from other graduates, so for more advice see our page on commercial awareness.

It is important to remember that social networking is a two-way street. Your public, digital profile is just as important as your physical profile and search engines make it increasingly easy for employers to quickly discover who you are. 

LinkedIn

LinkedIn is built around relationships between business people, companies and employees; not holiday photos and YouTube links. Build your professional profile as fully as possible first, then potential employers can easily see who you are and what you have to offer. 

Built into the network is a job search tool, although you will have to open an account in order to view any vacancy postings. LinkedIn can be very useful when preparing your application: prior to interviews, you can find (and swot up on) potential employers and interviewers.

Most companies maintain a meticulous profile and presence on the network. Use their self-promoted image as a guide for how to answer the inevitable “why work for us?” interview question.

Twitter

Twitter lacks the formal and complex networking capabilities of Facebook and LinkedIn. What Twitter is good for is quick and easy searches: using the hashtag ‘#job’, along with your location and desired role/sector, is a simple way of keeping up with the latest vacancies from potential employers.

If you are hoping to get a job with a particular employer, follow them and keep up to date with their latest available positions, and the company as a whole. Likewise, follow industry news to maintain a personal Twitter that reflects your career interests: a great way to demonstrate your enthusiasm and interest for your chosen sector. 

Facebook

Even if you are not using social networks to look for jobs, it is essential to review your digital presence before applying for any vacancy. Employers may well check your online presence prior to interview; do you want your Facebook page to be their first impression of you? Use your privacy settings to adjust what is visible, or to stop it from appearing in web search results completely.

Many employers use a public page, with information about jobs and events, mixed with promotional material. As with Twitter, it is good to use these feeds as gauges of how a company views itself - or how it wants to be viewed. Also, you may be able to find useful advice from current employees.

Find out more

We run many workshops and practical sessions throughout the year on how to get the most out of social media. Check out our events on MyCareer for upcoming sessions.

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