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How to find jobs

Social media


Chances are that you are already well acquainted with at least one of the three main social networking sites – Twitter, Facebook and LinkedIn – although using them to find a job may not be something you have tried before. Every network has its strengths and weaknesses, so hedge your bets by trying out all three.

As more and more companies use social networks, their pages can be excellent places for finding information about how the company works and who works for them. Gaining this insight is essential to help you stand out from other graduates, so for more advice see our page on commercial awareness.

With all three sites, it is important to remember that social networking is a two-way street. Your public, digital profile is just as important as your physical profile and search engines make it increasingly easy for employers to quickly discover who you are. Don't just take our word for it; check out our blog to get expertise insight into making social media work for you.


As a nominally professional social network, LinkedIn is built around relationships between business people, companies and employees; not holiday photos and YouTube links. Build your professional profile as fully as possible first, then potential employers can easily see who you are and what you have to offer. We have produced a series of short video guides, to help you get the most out of Linkedin, which you can find on the right of this page. There are also lots of other great tips in our blogs.

Built into the network is a job search tool, although you will have to open an account in order to view any vacancy postings. With more than 230 million members worldwide - and growing by the second - LinkedIn can be very useful when preparing your application: prior to interviews, you can find (and swot up on) potential employers and interviewers.

Most companies maintain a meticulous profile and presence on the network. Use their self-promoted image as a guide for how to answer the inevitable “why work for us?” interview question.


As a micro-blogging site, Twitter lacks the formal and complex networking capabilities of Facebook and LinkedIn. What Twitter is good for is quick and easy searches: using the hashtag ‘#job’, along with your location and desired role/sector, is a simple way of keeping up with the latest vacancies from potential employers.

If you are hoping to get a job with a particular employer, follow them and keep up to date with their latest available positions, and the company as a whole. Likewise, follow industry news to maintain a personal Twitter that reflects your career interests: a great way to demonstrate your enthusiasm and interest for your chosen sector. 


Even if you are not using social networks to look for jobs, it is essential to review your digital presence before applying for any vacancy. Employers may well check your online presence prior to interview; do you want your Facebook page to be their first impression of you? Use your privacy settings to adjust what is visible, or to stop it from appearing in web search results completely.

Many employers use a public page, with information about jobs and events, mixed with promotional material. As with Twitter, it is good to use these feeds as gauges of how a company views itself - or how it wants to be viewed. Also, you may be able to find useful advice from current employees.

Find out more


  • We run many workshops and practical sessions throughout the year on how to get the most out of social media. Check out our events database for upcoming sessions.
  • Download our eBook, or read it online, for more help and advice:


Job searching with social media for dummies eBook Job searching with social media for dummies



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