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Case Studies

Sodada Ltd – Zach Pinfold

Sodada Ltd – Zach Pinfold

Zach Pinfold, 27, a Master’s graduate in Product Design, spotted a gap in the UK market for an alternative to sugary soft drinks for those who prefer not to drink alcohol.

Sodada is a business producing kombucha, a probiotic-rich soft drink. Kombucha is a fermented soft drink that uses tea as a key ingredient. It is rich in probiotics, has a depth of flavour and is naturally slightly sweet. Kombucha is popular in the US and Australia, and although you can find it in London, it’s not readily available across the UK.

Zach started producing his kombucha in December 2017, making his first sale at the Christmas Farmers’ Market in his home town of Holmfirth, West Yorkshire. Just eighteen months later, his company, Sodada, has a product range that is stocked in 60 outlets, including independent cafes, health food shops, gyms and fitness clubs, and even a Michelin-star restaurant in Ilkley.

We've infused our products with locally sourced flavours to give it more bite, a tart rhubarb, a fiery ginger and a delicate elderflower and we're about to launch two new flavours shortly, including one that's hops-infused to give the flavour of beer.

In 2018, Sodada won a Great Taste Award from the Guild of Fine Food, described as the ‘Oscars of the food and drink world’, which allows him to display a Great Taste logo on his products.